Tuesday, August 27, 2013

The Power of Social Network Sites

Within a short period of time, the technology of social network sites has quickly become popular and widely disseminated across the world. From SixDegrees.com in 1997 to sites like Facebook, Twitter, and MySpace today, online social networking has seen many changes, and as a result, these sites have greatly proliferated the ways people can communicate with one another. People no longer need to speak to each other face to face in order to communicate a message, but rather, people can use social network sites to create relationships with friends and family in much easier ways than before. It can be argued that humans are naturally social creatures, and in addition, social network sites have made humans more social as they dislike being alone for long periods of time. These sites have redefined relationships and friendships to the point where people can have 400 plus friends or followers online. People can meet old friends, find new relationships, and expand their unlimited networks anywhere at any time. As stated by Danah Boyd and Nicole Ellison in their article, “Social Network Sites: Definition, History, and Scholarship,” “the term ‘Friends’ can be misleading, because the connection does not necessarily mean friendship in the everyday vernacular sense” (Boyd and Ellison). It is uncertain how social network sites have affected the quality of everyday friendships and relationships. However,  it is significant to point out that the increasing number of friends and relationships people maintain on these sites has increased people’s desires to communicate and to be social creatures, and at the same time, these sites have positively impacted communication skills of children and adults worldwide.   
                                                                                                                                                                  The rapid advancement of social network sites in the last ten years or so has caused people to be more open to sharing and communicating information with a greater network of people. Disregarding the content and quality of this information, social network sites have made individuals more connected with diverse groups of people and less culturally arrogant or self-absorbed. Post Secret is the perfect example of how social network sites build positive, diverse communities of people where sharing information online is encouraged and desired. People not only amplify their own online identities to share with friends and family, but they also share information via video, text, email, or postcards that gets spread around and allows people to always be connected on a more global level. An excellent example that illustrates the power to share information with others is Twitter. It is true that some people use Twitter for personal gain and for personal identity creation like Facebook. However, the main idea behind Twitter is to create and respond to “tweets,” and thus, a member of Twitter can find any news or information from almost any part of the world depending on who he or she follows. Businesses, celebrities, politicians, and average citizens utilize Twitter on a daily basis as an efficient platform for disseminating information to the most people in the quickest manner. Even though sites like Facebook are more focused on ongoing, personal identity production and sites like MySpace are generally geared towards musical groups and their fans, these sites still create relevant, important conversations that open up to a broader audience.  This benefit of online social networking is especially true with Facebook’s new timeline feature that allows instant communication and conversation of information and news. There can be negative consequences of oversharing like privacy issues, but in the end, social network sites, in general, have led to a new, faster way of spreading information around the world, and thus, they have contributed to a powerful global interconnectedness that would not be possible without these sites.

Since people have become so open to sharing, producing, and creating information and other content on social network sites, people in today’s society have become more social, but more important, these sites allow less social individuals to learn valuable, real-world communication skills that help them to overcome shyness or antisocial behavior. The term “friendship” has taken on an expanded, broader meaning because of online social networking. According to Hilary Stout in her article, “Antisocial Networking,” “for today’s teenagers and preteens, the give and take of friendship seems to be conducted increasingly in the abbreviated snatches of cellphone texts and instant messages, or through the very public forum of Facebook walls and MySpace bulletins” (Stout). It may be true that young people’s relationships with friends are more mediated through technology than through face-to-face contact, but at the same time, online social network technology has given young people the advantage of communicating more thoughts, ideas, opinions, and information with more friends than ever before.

Having 400 plus friends seems like a lot of people to manage in today’s rapidly changing and advancing society. Thus, there are people like Hilary Stout who appear worried about what sites like Facebook are doing to teens’ relationships with friends, but overall, these sites have and will continue to have a positive impact on the friendships young people build online and offline. Particularly, these sites will be a greater benefit to shy children and teens than to those who are already very outgoing and active because online social networking does not replace offline communication, real-life experiences and situations, or face-to-face interaction, but rather, these sites enhance communication, experience, and interaction with others. Stout argues that “today’s youth may be missing out on experiences that help them develop empathy, understand emotional nuances and read social cues like facial expressions and body language” because of social network sites (Stout). However, on the contrary, shy youth have much to gain from utilizing these sites because they have given youth constant access to friendships and 24/7 communication with others. It is much easier for a shy person to make friends and form relationships first through the Internet where the social environment is more open, accepting, less nerve-racking, and less threatening than to push a young kid out the door of the house and tell him or her to make a few  friends  off the streets. In other words, “technology is merely a facilitator for an active social life” (Stout). Technology does not replace in-person, intimate communication, but rather, it makes interaction more comfortable, and it acts as a starting conversation point for young people to form valuable relationships now and in the future.  

So, why are social network sites so significant in the development of social and communication skills in young people and in society today? Consider the following example that I have personally witnessed with my friend, Austin. Austin is a normal male teenager in the United States. A person cannot tell what is different about him just by looking at him, but he does have autism. Thus, it is extremely difficult for him to communicate, build relationships, and start friendships with other people face to face. He does not have the same, developed communication skills as his peers, but he does have a Facebook profile that he created a few years ago. Even though he may not sign in every single day, he does utilize the site just like any other typical teenager would by playing games, sharing links, chatting with friends, and connecting with family. Hence, it seems like technology has made it a lot easier for him to connect with people. Plus, the interesting phenomenon about Facebook is that his autism and his shyness do not exist online in the first place because a person’s shyness is only visible in face-to-face interaction. So, social network sites are important to the development of many children’s (and even adults’) social skills that are necessary in society because these sites allow youth to practice communicating information to many people without feeling the heavy burdens of shyness in the present so that they can effectively communicate and interact without much shyness and social anxiety in the future as adults. Thus, with the power to share information and communicate with others, social network sites will always have their consequences just like any other technology, but at the same time, these sites have already proven (in such a short time period) to play a valuable role in today’s society.

To read and learn more about this topic, read these articles:
Boyd, Danah and Nicole Ellison. “Social Network Sites: Definition, History, and Scholarship.” Journal of Computer-Mediated Communication 13.1 (2007): n. pag. Web. 4 April 2012.


Stout, Hilary. “Antisocial Networking?” The New York Times. The New York Times, 30 April 2010. Web. 4 April 2012.

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